The Power of Online Reviews
Your online reputation could make or destroy your business. Consumers want to get the value for their money, and so they go through online reviews before buying your product or engaging your services. Companies should, therefore, seek to maintain positive reviews online to win the favor of existing and prospective customers.
Positive reviews have the power to drive growth. Negative reviews, on the other hand, destroy reputations. A recent study shows that 93% of consumers admit to basing their purchasing decisions on product reviews, and 85% of consumers think online reviews are as good as personal recommendations.
A majority of people these days need to see a four-star rating before they can think of engaging with your business. A score below three stars means that consumers won’t even bother. Nevertheless, comments carry weight just as heavy as the star ratings. Before deciding whether to buy or not the present day consumer sifts through tons of review comments online.
Below are some of the ways positive reviews can help your business
Your whole brand reputation depends on reviews. Almost all consumers go through reviews before deciding whether or not to buy a product or not. With good reviews, you can be sure that there will be increased footfall to your shop and increased brand love.
It all starts with the quality of service you provide your current customers. Keep in mind that with platforms like Facebook, Yelp and Buyer Beware, customers can report any poor treatment and jeopardize your prospects.
By providing quality services, customers can recommend your shop to their friends and relatives. That will give your business a more significant opportunity for growth.
Search engine rankings
Businesses with positive reviews get better search engine rankings. When you develop a positive buzz about your brand online, links to your website will be shared in every corner of the internet. That translates to more traffic, better rankings on Google and more prominent brand exposure.
Stay ahead of the pack
Your competitors probably don’t share reviews. That is an opportunity for you to stay ahead of the curve with sales referrals and improved brand exposure. Then again if your competition is indeed sharing reviews, you will lose if you snooze.
Understand your market
Reviews rate you as a business, your services and products, and customer satisfaction. You’ll have the capacity to see whether buyers would suggest your services to others. They’re the ideal method to feature in markets where your business needs enhancement.
It is important to address the issues in each negative comment; without every single customer, you wouldn’t have the ability to maintain a business. Resolve the problems purchasers may have and anticipate how you can help your business later on.
Online Review websites like Yelp and Google My Business can help to increase customer engagement with buyer to-business as well as buyer to buyer. Your business can thank a buyer for their remarks and urge them to use its services later on.
We live in a super-connected review world where word of mouth still matters, even though online. People share experiences and recommendations or cautions. Your auto body shop needs to take such mentions seriously to survive or thrive,